For decades, the decisions that shape which music ends up in your favourite show, your most remembered ad, your most-played game have happened out of sight. Syncstate is pulling back the curtain. Ask any independent artist where sync fits into their income strategy and you'll get one of two answers. Either they'll tell you it's already essential, something they've been quietly building toward for years. Or they'll admit it still feels like a locked door, a world where decisio

For the first time, the people who decide what music makes it to film, TV, and advertising will sit in front of emerging artists and show their work. What happens next could change everything. There’s a version of the sync licensing world that most independent artists only glimpse from the outside. Music gets chosen. A film scene lands differently because of it. A single placement can shift a career trajectory in ways that years of touring can’t. But how decisions actually ge