Here’s the hard truth: attention isn’t dead. Boring content is. If you want people to care, stop blaming “short attention spans” and start making content that’s genuinely intriguing. The myth to drop right now You’ve probably heard the “goldfish attention span” stat. It’s not real. Researchers and UX leaders have debunked it for years. The problem isn’t that humans can’t focus. It’s that we don’t focus on things that don’t earn our attention. Meanwhile, people binge multi-hou

Every day, inboxes are flooded with “out now” links for EPs and singles. Most get ignored. Not because the music is bad, but because the message is. In a world where attention is scarce, blasting the same line to 200 people is noise. What cuts through is relevance, timing, and genuine connection. Here is how to stop spamming and start building relationships that lead to real support, real collaborations, and real business. Why spam fails No context. Nothing references the rec

Attention is scarce. If you can’t explain your sound in one breath, you lose the room. This guide gives you a simple system to write, practise, and deliver an elevator pitch that lands with fans, music execs, collaborators, and venues. What a great pitch does Names your lane so people know where to file you in their head Signals why you are credible without sounding thirsty Creates a picture they can feel, not just facts Offers a next step in the conversation, not a hard sell

Introducing Vancouver's New Home For Music Creators, Beatcave Studio. A Community Hub, Recording Studio, and

Here’s the headline: Spotify now plugs directly into ChatGPT. That means you can ask for songs, artists, playlists, or podcast episodes in a chat, and the picks show up instantly, tailored to you. Tap a track, and it opens in Spotify. No bouncing between apps, no guessing what to type into search. Friction down, discovery up. Pair that with Spotify’s AI Playlist (type a prompt, get a playlist, refine it in plain English), and you’ve got a discovery engine that speaks human, n

On Tuesday, October 14 at 8:30 pm ET, Campus is bringing in Dot Da Engineer for a live class on vocal production that focuses on how pros...

You can have songs that slap just as hard as Drake, Taylor Swift, Summer Walker, or The Weeknd. Talent is not the issue. Visibility is....

If you want the algorithms to work for you, give them something to work with. On modern DSPs, consistent releases are not just a...

You don’t “get signed.” You become investable  and make it obvious to the people who control budgets. Here’s the condensed plan to create...

Vocal production month is here. All October long, Campus is running four live, drop-in sessions designed to help you capture cleaner...

Every independent artist knows that talent is only half the battle. The other half is strategy: how you build fans, turn plays into real...

Home vocals can sound expensive without an expensive room. The secret is not a magic plug-in, it is language plus process. When you can...

Tonight Tom French joins Campus to close out our first month which highlighted music production, and he’ll be walking students through...

Every music creative dreams of seeing their song placed in a TV show, film, commercial, or video game. But here’s the truth: music...

Independent distribution has matured. The core promise is the same — get your music to Spotify, Apple Music, TikTok, YouTube, and dozens...