You Don't Get Signed, You Become Investable: Get Your Music Heard By The Right Execs

BEATCAVE
Oct 6
2 min read

You don’t “get signed.” You become investable and make it obvious to the people who control budgets. Here’s the condensed plan to create real proof, get in the right rooms, and use Beatcave to warm your path to majors.

Why execs take meetings

Follow the money: Labels pour billions into A&R and marketing each year because they are hunting scalable bets. IFPI reports US$7.1B–8.1B in annual A&R/marketing investment. Show you’re a bet worth making.
Data leads discovery: A&Rs shortlist artists with analytics tools that compare growth curves across platforms. If your velocity and retention pop, you surface.
Short-form drives streams: TikTok activity correlates with on-demand streaming for 96% of artists studied, with ~11% average stream lift following peaks. Build repeatable moments.
There is real upside at scale: Spotify’s recent disclosures highlight record payouts and thousands of artists hitting meaningful revenue thresholds, which is exactly the evidence execs look for.

The signal stack majors respect

Retention > reach: Save rate, adds, Shazams, repeat comments about the chorus.
Velocity: 30-day deltas on streams, followers, watch-through.
Monetization readiness: Email/SMS capture, sell-through on a small drop, live demand in top cities.
Coachability: You iterate fast after credible feedback.

Do’s and Don’ts

Lead with a one-scroll EPK: 2 links (hit + live), 3 data bullets, 1-line story, contact.
Test 6–10 micro-hooks for the same song across TikTok/Reels/Shorts and double-down on the best watch-through.
Borrow audiences via targeted features and credible communities.
Capture fans first click with pre-saves, SMS/email, and a small offer.

Don’t

Mass-DM links without context.
Fake numbers; analytics flag anomalies quickly.
Chase one viral spike with no backend to convert it.

21-Day “Become Investable” Sprint

Week 1: Product and proof

Pick the most “moment-rich” record. Cut 8 hooks, post daily, track watch-through and click-outs to DSPs.
Build the one-scroll EPK and set up benchmarking in Chartmetric.

Week 2: Social proof and feedback

Beatcave Member Event #1: Play the record, collect peer quotes, tighten arrangement and intro timing.
Ship a micro-drop (tee/patch/stems) to validate conversion.

Week 3: Warm access and targeted outreach

Beatcave Online Pro Review: Get exec-level notes on released or unreleased music, ship a V2 in 72 hours to demonstrate coachability.
Beatcave Member Event #2: Network intentionally, ask for warm intros.
Send 15 precision pitches (5 A&Rs, 5 managers, 5 publishers) with your best song first, 3 proof points, 1 specific ask. Reference your 30-day velocity and retention.

Why membership matters right now

Two member events every month: Live test your records, harvest quotes, and build warm intros without cold outreach.
Online professional review: Actionable feedback from a music pro on released or unreleased tracks you can apply immediately.
Collab flywheel: Meet peers who open new audience pockets and make you more desirable to execs fast.

If you want majors to notice, stack undeniable signals and route them through credible rooms. Beatcave gives you two rooms a month and a pro review to accelerate both.

Join Beatcave and run this sprint with us this month.