The next artist advantage is not just better songs. It is better context. Business Insider recently reported that Bose is becoming a media company through Bose Studios and Bose Records. The headline itself is the lesson: brands are no longer comfortable just buying attention around culture. They want to make culture. If a headphone company can think this way, artists definitely need to. Bose is becoming a media company. That line matters because it points to where marketing i

If you've ever felt like your brand was more of a mood than a strategy, this is the month to fix that. Beatcave Campus returns in May with brand strategist, creative director, and entrepreneur Bianca Li Supreme for a four-week series dedicated entirely to artist brand marketing. Starting May 5th and running every Monday through to May 26th, each virtual session takes on a different layer of what it actually means to build a brand that works, not just one that looks good on a