The next artist advantage is not just better songs. It is better context. Business Insider recently reported that Bose is becoming a media company through Bose Studios and Bose Records. The headline itself is the lesson: brands are no longer comfortable just buying attention around culture. They want to make culture. If a headphone company can think this way, artists definitely need to. Bose is becoming a media company. That line matters because it points to where marketing i

The first Campus session of May asked a harder question than most marketing courses ever do. Here's a taste of what came out of the room.