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Short-Form Clipping Is Not A Strategy Unless It Has A Funnel
Short-form clipping is having a very expensive moment. The Wall Street Journal recently reported that major brands, venture capital, and creators like MrBeast are putting money behind short-video clipping. Translation for artists: the internet has figured out how to chop attention into smaller pieces and sell it back as a growth strategy. Short-video clipping. The tactic is simple. Take longer content, cut it into many short clips, and let volume find the winners. That can wo

BEATCAVE
Jun 194 min read
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