Aidan Sykes joins August Campus for a four week series on the business of music, covering positioning, networking, monetization, and long term career sustainability. Elevate members only.

Stop posting like people already care. Use hooks that make them stop, feel something, and want to hear more. Most artists don’t have a music problem. They have an attention problem. The song might be strong, but if the first line of the post gives people no reason to care, they’ll scroll before they ever hear it. Use this as a swipe file. Pull one of these hooks before posting a song teaser, studio clip, beat breakdown, performance video, writing session, behind-the-scenes m

The first Campus session of May asked a harder question than most marketing courses ever do. Here's a taste of what came out of the room.