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Spotify Can’t Crown the Next Face of Hip-Hop
Spotify tried to start a conversation. Instead, it exposed a tension that has been sitting in hip-hop for a while. When the platform rolled out its “Hip-Hop’s Next Leaders” campaign this week, the concept was simple enough. Put the question in giant letters, attach a shortlist of artists, and let fans vote on who should lead the genre’s next era. On paper, that sounds interactive. Smart, even. But hip-hop has never really worked like a corporate election. Leadership in this g

BEATCAVE
Feb 274 min read
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